Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film BULLY, directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families.

BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. Filmed over the course of the 2009/2010 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, revealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviors that defy “kids will be kids” clichés, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.

Parents play a vital role in supporting their kids, promoting upstander rather than bystander behavior, and teaching and modeling empathy in the home.