Just as important as any other aspect of visual rhetoric is the use of visual metaphor and the recognition that we often use visual metaphors as a way of understanding the world.
Robert N. St. Clair in Visual Metaphor, Cultural Knowledge, and the New Rhetoric, provides this example of the way metaphors function as cognitive models, or ways of knowing:
A teacher who sees students as fragile human beings is using metaphor. He treats them as eggs and is afraid to hurt… Continue
Added by Timothy Gangwer on March 29, 2009 at 11:12pm —
Are you trying to “read” a picture or “write” a website? Have you been asked to evaluate or reflect on a symbol or visual image? Hopefully, this handout and the others in this series will give you a place to think about how the elements of communication and persuasion are embedded in texts you don’t just read but see. Images, not just words, provide us with information and change the ways we think, reason, and act. They can speak to us in powerful ways.
The simplest definition for… Continue
Added by Timothy Gangwer on March 29, 2009 at 11:03pm —
A MULTI-SENSORY APPROACH TO VISUAL LISTENING
Making a room too quiet for comfort is a common mistake. Extremely quiet rooms can produce a feeling of sensory deprivation. Music, on the other hand, can soothe emotions and excite enthusiasm, while giving students a sense of cultural identity.
New studies suggest that playing music—and even just listening to it—may improve learning, memory, logic and general creativity. Plato once said, "Music is a more potent… Continue
Added by Timothy Gangwer on March 27, 2009 at 10:19am —
Just as reading is fundamental to education, visual communication is a tool professors must use effectively—and pass along to their students.
In 1992 I was setting up a studio for a new computer art course at the College of DuPage. Needing a break, I went to visit my brother Don outside of Nashville.
Shortly after I arrived, we were looking at a problem he was having with his PC. His then three-year-old son, Clint, wanted to help.
He climbed into his… Continue
Added by Timothy Gangwer on March 25, 2009 at 10:30am —
Incorporating visual communication into your class increases students' visual literacy for a changing world.
What are the benefits of including visuals in the college classroom?
Aside from varying the pattern and pace of the class, thus keeping your students awake, there are other benefits to this holistic teaching strategy. Students learn to analyze visual communications and tell a manipulative presentation from an objective one. As they… Continue
Added by Timothy Gangwer on March 24, 2009 at 1:46pm —
“It is helpful to remember that we don’t teach reading and writing to produce only poets and writers, but rather to improve thinking.” Betty Edwards
Overview of the philosophy of Betty Edwards:
· Drawing is not a “magical” ability rather something like a sport or other academic area that requires practice. So many students claim they cannot “do” art or are not talented in art when they walk into the art studio. However, taking art is like taking French, why… Continue
Added by Timothy Gangwer on March 23, 2009 at 2:35pm —
There is much research yet to be done. As mentioned, the literature about visuals and visual literacy is overwhelming. This author is asked from time to time where a neophyte researcher interested in visual literacy should start. The temptation is to answer, “with the meta-analyses and reviews of the literature” (e.g., Levie, 1987; Levie & Lentz, 1982, Moore & Readance, 1984; Winn, 1987), but that is not a very helpful response. The best advice would be to read carefully three books:… Continue
Added by Timothy Gangwer on March 20, 2009 at 4:25pm —
When an image gets on the retina of an eye it does not just disappear thereafter. Our brain continues to see the perceived image for some time. But it happens only in case the picture is not “blocked" by something else. If you disguise the picture you saw with another picture or even with 20 different pictures imposed on each other the effect of consecutive images will not be reached.
Therefore the so-called inertness of the visual analyze (also… Continue
Added by Timothy Gangwer on March 15, 2009 at 1:18pm —
When children enter the educational system, typically they go through some standard form of screening. It generally takes twenty minutes or less. The screening protocol usually looks at areas such as:
- Drawing and Copying – Hand preference, approach to task, comfort level and fine motor/grip.
- Remembering – Visual and auditory, remembering what is seen and heard.
- Building With Blocks – Perception, fine motor/dexterity and eye-hand coordination.
- Using Language –… Continue
Added by Timothy Gangwer on March 10, 2009 at 8:56pm —
Perception, narrowly defined, is awareness. Most of what we perceive is perceived visually— perhaps three quarters or more (Barry, 1994; Hansen, 1987). Perception is sensing, and visual perception is seeing. Studies of perception at that level are beyond the scope of this chapter. Still, the relevance to visual literacy of perception more broadly defined is obvious. Barry (1994) defines perception as “the process by which we derive meaning from what we see, hear, taste, and smell” (p. 114,… Continue
Added by Timothy Gangwer on March 6, 2009 at 6:17pm —
The visual literacy movement has been tied to the field of education from the outset. While the research on visualization has demonstrated that visual skills can be taught (Winn, 1982a, and others), there has been no standard approach to teaching visual skills. Although visual skills and visual literacy instruction in the schools is the exception rather than the rule, in several instances visual literacy courses have been introduced. Dake (1982) reviewed 50 visual literacy curricula… Continue
Added by Timothy Gangwer on March 2, 2009 at 9:01pm —
There are two major impediments to research on visual literacy. The first is a lack of a widely accepted definition of the term visual literacy itself. The second, perhaps a consequence of the first, is a lack of a cohesive theory. We must confront the ever-present problem of identifying visual literacy itself before we can identify the body of visual literacy research. The visual literacy concept as an area of study has been plagued by an identity crisis from the outset. Skeptics doubt that… Continue
Added by Timothy Gangwer on February 24, 2009 at 10:43am —
There are good reasons why students should be encouraged to introduce visual material into their writing. Jay Baetans provides four reasons. The first is that of readability where visual images make it easier for the eye to manage the text blocks. Secondly, images convey information in an economical way. Thirdly, images convey modernity in that today we expect the visual to play an important role in communication. And lastly, there is the networking of images and text where “images…reinforce… Continue
Added by Timothy Gangwer on February 16, 2009 at 8:52pm —
If PowerPoint is framed primarily as a visual presentation medium, then the user is encouraged to try to represent their thinking visually. The visual essay, in its turn, provides a different context where technology can serve as a tool with which students can think and represent the world in more complex ways.
The photographic/visual essay is a genre that is especially associated with Life magazine. Henry Luce, the founder of Life believed that this form of visual communication… Continue
Added by Timothy Gangwer on February 10, 2009 at 6:16pm —
Technology Education and the Visual
All these views suggest the centrality of visuality in modern life. Whether we are dealing this off screen or on screen, “human experience is now more visual and visualized than ever before,” (Mirzoeff, 1999, p. 1) If this is the case, then our teaching programs should provide our students with opportunities to look how society, both in the present and the past, has attempted to visualise experience, as well as providing opportunities for… Continue
Added by Timothy Gangwer on February 6, 2009 at 10:10am —
Visualising the Visual
The visual dominates so many areas of life now. Our view of the world is mediated through TV, and increasingly the Internet as it in turn becomes a more visual and interactive medium. Most forms of communication are highly visual. Is there a day that when we don’t use the power of simple icons to carry out complex instructions, whether on our personal computer or the local ATM? And this type of interaction applies even more so to our students who are… Continue
Added by Timothy Gangwer on February 2, 2009 at 1:15pm —
Picture thinking, visual thinking or visual/spatial learning is the phenomenon of thinking through visual
processing, where most people would think with linguistic or verbal processing. It is nonlinear and often has the nature of a computer simulation, in the sense that a lot of data is put through a process to yield insight into complex systems, which would be impossible through language alone.
Information Processing in Visual… Continue
Added by Timothy Gangwer on January 29, 2009 at 10:48am —
The illiterate of the future will be the person ignorant of the use of the camera
as well as of the pen.
- Laszlo Moholy-Nagy
Added by Timothy Gangwer on January 26, 2009 at 2:18pm —
While most English/language arts teachers understand how to use and teach alphabetic and even aural literacy, they may not be so adept at using and teaching visual literacy. Since it was first used in the 1970s, the term “visual literacy” has been given many definitions by many disciplines. One early description of visual literacy was “the active reconstruction of past visual experience with incoming visual messages to obtain meaning” (Sinatra, 1986, p. 5). A more general definition given over… Continue
Added by Timothy Gangwer on January 20, 2009 at 8:22pm —
Representations consist of content and format. The content is what is being represented, and the format is nature of the representation. Format can be thought of at two levels: physical and informational. For example, representing temperature with the number 8 can be thought of as ink on paper in the physical sense, or as a number in an informational sense. The informational sense is more appropriate for cognitive representations. Physically, mental… Continue
Added by Timothy Gangwer on January 19, 2009 at 3:11pm —